Debt Angel Solutions: Building Financial Freedom for Future Generations

Summary

Project: Financial Freedom & Founder Profiling PR Campaign.
Objective: Position financial empowerment as an achievable goal while elevating founder Kitty Thomas as a trusted voice in debt solutions.
Services: Public relations strategy, founder profiling, media outreach.
Impact: 17 media stories, 11M+ reach, and national recognition for founder Kitty Thomas as an expert in financial wellbeing.

The Challenge

Creating a National Conversation About Financial Empowerment.

Debt Angel Solutions partnered with KLPR for a short but highly targeted PR project designed to spark long-term conversations about financial freedom in Australia.

The opportunity was twofold:

  • Creating a Dialogue Around Financial Freedom: KLPR needed to position financial empowerment as something achievable and relatable, connecting with everyday Australians through real, empathetic storytelling.
  • Building a Strong Profile for Founder Kitty Thomas: Kitty’s personal journey, transforming her own debt into a thriving business provided a compelling foundation. KLPR’s goal was to craft and execute a customised PR program that secured meaningful, high-impact media opportunities, positioning Kitty as a trusted, credible voice in the debt solutions space.

This campaign wasn’t about scattergun publicity. It was about smart, strategic storytelling that opened doors to deeper public conversations and built long-term brand trust and recognition.

The Outcome

High-Impact Coverage and Lasting Brand Momentum.

Within weeks of launch, Debt Angel Solutions achieved national exposure across broadcast, online, and print media, firmly embedding Kitty Thomas in the national conversation around debt solutions and financial wellbeing.

The campaign not only delivered immediate reach but also laid the groundwork for sustained brand credibility and media momentum.

Key results included:

  • Print features in The Daily Telegraph and The Herald Sun.
  • Online coverage across News.com.au, The Advertiser, The Mercury, The Herald Sun, and The Daily Telegraph.
  • A live interview on global streaming platform Ticker TV.
  • 17 media stories and 11 million+ audience reach.

Through strategic PR, authentic storytelling, and focused founder profiling, KLPR helped Debt Angel Solutions turn financial freedom into a national talking point, building visibility, credibility, and connection where it mattered most.