Likewize Repair: Launching a Global Tech Brand

Summary

Project: Likewize Repair: Launching a Global Tech Brand in Australia.
Objective: Build brand awareness, drive media traction, and position Likewize as a category leader in mobile device repair.
Services: Strategy development, key message & press kit creation, client media training, PR execution & onsite TV management.
Impact: 46 media hits, 4.5M+ audience reach, and national TV exposure across Channel 7 and Channel 9.

The Challenge

A High-Impact Launch for a Global Brand Entering a Competitive Market.

KLPR partnered with Likewize, the world’s leading provider of end-to-end device lifecycle management solutions, to launch Likewize Repair — a fast, convenient, and manufacturer-approved mobile repair service bringing expert technicians directly to homes and workplaces across Australia.

The objective was to position Likewize as a category leader in mobile repair, build national visibility, and generate early consumer demand in a highly competitive tech services landscape.

KLPR developed a multi-channel PR strategy designed to cut through industry noise and deliver meaningful impact. From tailored editorial angles and branded case studies to major broadcast interviews, the campaign built strong momentum and trust, laying the foundation for sustained growth and long-term brand recognition.

The Outcome

National Exposure, Strong Reach, and Category Leadership.

The launch campaign achieved:

  • Dedicated segment on Channel 9’s Today Show, including a prime-time teaser aired six times the evening prior, generating $43K in earned media value.
  • Live interview on Channel 7’s Sunrise, reaching mainstream morning audiences nationwide.
  • 46 media hits across TV, radio, print, and online.
  • 13 targeted radio interviews and features amplifying reach across metro and regional markets.
  • 4.5 million+ audience reach during the first wave of coverage.

The campaign established Likewize Repair as a trusted, innovative player in the Australian tech market, demonstrating KLPR’s ability to deliver high-profile media visibility, category positioning, and measurable business impact for global brands entering new regions.